Celebrities and VIPs are constantly working hard to keep good brands. Not a single person is perfect. People make mistakes that could cost them whatever brand they have built over years. This is why many celebrities hire the services of PR firms in order to help them maintain a good name.
The PR firms work tirelessly to ensure negative content does not take over on the internet. They protect, control and rebuild brands of their clients. This group of people values so much their image before the public eye and the media. They earn money because of who they are. The PR agencies have all that it takes to rescue their clients whenever they are in problem. They make use of wise approaches to mitigate the damage caused. Their services are cost friendly. The rates, however, depends on the magnitude of the damage they are required to mitigate.